As the Senior Design/Illustrator at KidKraft®, I had the task of creating original surface artwork for the Dora the Explorer™ Dollhouse, including furniture and fabric colors. Working together with the team at KidKraft®, we brainstormed concepts, created mock-ups, and finalized production.

The majority of the artwork I created was from references from the show, provided by Nickelodeon®. I utilized Adobe Illustrator to create vector artwork and cross-platform painting in Adobe Photoshop to capture the Dora the Explorer aesthetic. Since Nickelodeon® did not have a complete library of Dora's house, I created pieces such as the fireplace, bathroom sink & vanity, kitchen counters and cabinets, the desk, multiple rugs, the exterior textures, floor textures and finishes, tile patterns, hacienda styling of the window frames to fit the cut outs, and furniture art for silkscreen as well as paper or heat transfer applications. Character Assets provided by Nickelodeon®.

In addition to creating the artwork, I also designed the packaging layout following the style guide provided by Nickelodeon®. We used CMYK and silkscreen printing for production, and created mock-ups to ensure accuracy and make any necessary adjustments before showcasing the product to the public.

Skills/Programs utilized include Adobe Illustrator, Adobe Photoshop, CMYK printing, large format printing, silkscreen printing, mock-ups, production files, and packaging.

 All artwork and design for the Dora the Explorer™ Dollhouse is © KidKraft®, Inc. and Disney®. The industrial designer for the project was Emily Dixon, and the plastics/sculptor was Stephen Bates.